When someone asks Google — or ChatGPT, Perplexity, Gemini, or Claude — to recommend a business like yours, we make sure yours is the one it names. We build fast, search-ready websites, or upgrade the Wix, Squarespace, Shopify, or WordPress site you already have.
Optimized to be cited by
“Cited” means named as the source when one of these writes an answer — the modern version of ranking first.
Four systems that compound. Design that converts, implementation on the site you already have, optimization that gets you cited, and automation that turns every lead into a tracked opportunity.
A website built from scratch for your business — not a template with your logo dropped on it. Fast, and designed to turn visitors into phone calls.
Keep the Wix, Squarespace, Shopify, or WordPress site you already have. I fix what's underneath it, so Google and AI assistants can finally tell what you do.
Classic SEO gets you into Google's list of links. AEO gets you named inside the answer an AI writes. You need both — so I do both.
The plumbing behind a growing business: every enquiry captured, sorted, and followed up automatically. No spreadsheets, nothing slipping through the cracks.
Diagnose first. Then decide whether your own team implements the roadmap or we do. You are never required to hire us to act on what we find.
What is actually happening across search, AI answers, your structured data and your competitors — before anyone recommends a rebuild or sells you a retainer. The roadmap is yours to keep either way.
From $950
Two ways to close what the diagnostic found. You pick.
Competitors move, AI platforms change and content ages. Monitoring and optimization without an open-ended retainer, on a six-month minimum.
From $1,500/mo
Every figure is a floor, set by the work the diagnostic finds. A five-page business and a forty-page firm with twenty attorneys are not the same job, and are not priced as though they were. If the diagnostic finds the site itself is the obstacle rather than its markup, a new build starts at $4,500. Multi-location and complex organizations are scoped individually.
See what sets the priceAnswer Engine Optimization is the practice of structuring your website and its data so AI systems — Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude — can retrieve your expertise, trust it, and cite you by name in their answers. Where traditional SEO competes for a position in a list of links, AEO competes to be the source the answer is built from.
SEO gets you ranked. AEO gets you quoted. They sit on the same foundation — a fast site, clean code, pages Google can actually find — but AEO adds three things on top: schema (hidden labels describing your business to machines), clear connections between you and the things you're known for, and content written the way people actually phrase their questions. You need both. Roughly half of searchers still click links; the other half read the AI answer and never scroll.
Most clients see real movement within 30 to 90 days. The technical fixes — page speed, schema, making sure Google can reach every page — land almost immediately. Reputation takes longer: getting named consistently by AI tools is something you earn over months, not weeks. That's why the Growth Engine runs on a six-month minimum. It's the honest floor for results that stick, not a sales tactic.
There are six engagements. The AI Visibility & SEO/AEO Diagnostic starts at $950. Guided Implementation — where your own team does the work to our specifications — starts at $1,500. Done-for-You Implementation, where we do it, starts at $3,500. The AI-First Web Launch build starts at $4,500. The Growth Engine retainer is $1,500 per month on a six-month minimum. Multi-location and complex organizations are scoped individually. The full $950 diagnostic fee is credited toward any engagement signed within 14 days.
Yes — that's Done-for-You Implementation, from $3,500. Wix, Squarespace, Shopify, and WordPress each expose a different amount of the underlying markup, so the work happens within each platform's constraints: JSON-LD schema injected through the platform's code or header tools, Core Web Vitals remediation through image, font, and app-script cleanup, an on-page and internal linking rebuild, Google Business Profile and citation alignment, and content reformatted into the question-and-answer structure that Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude actually quote. Your site stays on the platform your team already knows — no migration, no downtime.
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Google Gemini, and Claude. Gemini gets first-class treatment because it draws on Google's index and Google Business Profile data — meaning the same structured data and local entity work that earns you Gemini citations also reinforces your classic Google rankings and local pack position. One body of work, two payoffs.
No. Plenty of engagements are schema, speed, and authority work layered onto a site that already exists — across WordPress, Wix, Shopify, or Squarespace, with zero operational downtime. That's exactly what Done-for-You Implementation, from $3,500, is for — or from $1,500 if your own team does the work. The $950 diagnostic exists precisely to tell you whether a rebuild is warranted before you spend anything on one.
Never. CiteWave Systems operates one firm per market. If we work together, I'm building your advantage — not renting the same playbook to the firm across town next quarter.
Still deciding? Book a free 15-minute call — no pitch deck.
Our industry hides behind vocabulary. Here's the whole dictionary, in language you'd actually use out loud. If anyone ever makes you feel stupid for asking, walk away.
Still confusing? That's on us, not you. Ask me directly — I'll explain it without the vocabulary.
Nine checks, about five seconds, results on screen before we ask you for anything.
Reads one public page. It will not tell you whether your listings agree with each other — here is exactly what it does and does not cover.
The technical failure that hides a law firm from AI is not the one hiding a medical practice. Pick yours and we will show you exactly what goes wrong.
Five Google profiles competing with each other, departed partners still listed as lead counsel, and fifteen practice areas asserting none of them.
See what breaks CPA & AccountingA site listing every service with equal weight attracts $300 returns instead of the retainer work you actually want.
See what breaks Medical PracticesDirectory and payer listings generated from claims data, carrying old addresses and physicians who left years ago.
See what breaks Small BusinessDifferent hours in nine places and a Business Profile left on defaults, so AI names the competitor whose data is consistent.
See what breaks Dental PracticesImplants, Invisalign and veneers listed as bullets on one Services page, so nothing on the site answers the question a patient actually asks.
See what breaks Home ServicesNobody searches for the greater area. They search for the town they are standing in, and an answer engine needs a page that names it.
See what breaks
I'm Piper Moretti. I started CiteWave after watching good businesses write large checks to agencies and get back slide decks full of impressions — numbers that look like progress and change nothing.
My background is systems execution, not creative advertising. The person who runs your audit is the person who implements the fixes. There is no account manager in between, and there is no version of this where you never meet the person doing the work.
Start with the assessment. You'll leave with a concrete roadmap for ranking on Google and getting cited by AI — and the full fee credits toward your build.
Free 15-minute fit call first · Typical reply within one business day