Four systems. One engine.
Most agencies hand you a pretty site and disappear. I treat how it looks, what it's built on, how people find it, and what happens after they call as one machine — because that's the only way any of it adds up. And if you already have a site you like, we start by fixing that, not replacing it.
New to this vocabulary? Read the plain-English glossary first — it takes two minutes.
AI-Driven Web Design
Your website isn't a brochure. It's the first thing a prospective client judges you by, and the only part of your business that works while you sleep. So I build it like a piece of equipment rather than a piece of art — designed from scratch for your business, using AI to move fast without cutting corners.
Every build gets a speed limit. If a design choice costs more in loading time than it earns in results, it doesn't make the cut. A beautiful site nobody waits around for is just an expensive way to lose customers.
What you receive
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A design built from scratch
A proper set of reusable pieces and a brand kit that's yours — not a template with your logo dropped in the corner.
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Pages that load in under a second
Tuned to pass Google's Core Web Vitals health check. Speed decides both where you rank and whether visitors stick around long enough to call.
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Designed for phones first, usable by everyone
Most of your visitors are on a phone, so that's where I start. Built to meet accessibility standards, so customers using screen readers or needing larger text aren't shut out.
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Laid out to get you the call
Every page has exactly one job. The layout, the order things appear in, and the buttons are all arranged around that job.
Platform SEO & AEO Implementation
You don't need to start over to get found. Most Wix, Squarespace, Shopify, and WordPress sites look perfectly good and still perform badly, for the same reason: the builder writes the underlying code for you, and it has no idea who you are, what you sell, or where you sell it. Google and AI assistants read that page and see a layout, not a business.
This is a one-time job that fixes the layer underneath your design — the part your visitors never see and search engines care most about. Every platform lets you reach a different amount of that code, so I find out how far yours lets me go, then take it all the way there. Your site stays where it is, your team keeps the editor they already know, and nothing goes offline while I work.
What you receive
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Schema markup built for your platform
Hidden labels that tell search engines your business name, location, services, products, and prices — hand-written and added through your builder's own code settings, not guessed at by a plugin.
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Speed fixes that pass Google's health check
The usual culprits are huge images, slow-loading fonts, and forgotten apps still running in the background. I find how fast your platform will let the site go, and get you there.
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Titles, headings & links rebuilt properly
The page titles that show up in search results, the descriptions underneath them, your headings in the right order, image descriptions, and links arranged so Google can tell which of your pages matter most.
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Google Business Profile & directory listings
Your name, address, phone, hours, and categories made to match everywhere they appear — your site, your Google listing, and the directories Google and Gemini check against. Mismatches quietly cost you rankings.
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Your content reshaped so AI can quote it
Your existing words rearranged into clear question-and-answer chunks — the format Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude lift word for word.
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A handover document you can actually use
Everything I changed, why I changed it, and what your team should keep doing inside the builder once I'm gone. Written in English, not acronyms.
Generative & Answer Engine Optimization
Search is splitting in two. Half your prospective clients still type into Google and click a link. The other half ask an AI assistant and take whatever it tells them. Ranking on page one no longer guarantees you're even part of the conversation.
AEO — Answer Engine Optimization — is the work of organizing what you know so AI tools can find it, believe it, and credit you for it. In practice that means three things: clean schema (hidden labels describing your business to machines), clear connections between you and the things you're known for, and content written the way people actually phrase their questions.
What you receive
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Schema markup & business connections
Hidden, machine-readable labels spelling out who you are, what you do, and where you do it — plus the links between them, so engines understand you as a business rather than a page of text.
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Google Business Profile optimization
The free Google listing that decides how you show up in Maps and local search. It's the biggest win available to most local businesses, and it's usually half-finished — set up and maintained properly here.
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Directory listings that all agree
Your name, address, and phone number made identical everywhere they appear online. Search engines cross-check these listings, and every mismatch makes them trust you a little less.
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Tracking who AI names — and closing the gap
I ask the AI tools what your customers ask them, month after month, and record which businesses get named. Then we work on making that answer you.
Custom AI Automations & Workflows
Winning the search battle is worthless if the leads then die in somebody's inbox. The boring plumbing — catching every enquiry, sorting it, getting it to the right person, following up — is what turns being found into being paid. It's also where most businesses quietly leak money without ever noticing.
I build that layer properly, so every enquiry gets caught, ranked by how promising it is, and followed up — without anyone on your team touching a spreadsheet.
What you receive
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Every lead in one organized place
Every form submission lands in a single sortable list you'll actually open — not scattered across three inboxes and a notepad.
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Automated client onboarding
Once a deal closes, the paperwork, welcome emails, and first steps go out on their own. Nobody has to remember.
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Serious enquiries pushed to the top
The person ready to hire you gets flagged immediately, instead of sitting buried under newsletter signups until Thursday.
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Reports that arrive on their own
Where you rank, who AI is naming, and what's in your pipeline — sent on schedule, in plain language. You never have to chase me for an update.
How an engagement runs.
Every step has a date attached from day one. You always know what's being worked on, when it lands, and what it changed.
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01
Discovery call
15 minutesA fit conversation, not a pitch. What you sell, who you want calling you, and what "winning" actually looks like in revenue terms. If I'm not the right partner, I'll tell you on this call.
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02
Assessment & roadmap
Week 1 $950 · creditedI check how Google and AI tools currently see you, what they say about your competitors, and how fast your site really loads. You get it back as a ranked list of what to fix first, plus a 60-minute call to walk through it. The fee comes off your engagement in full if you sign within 14 days.
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03
Architecture & build
Weeks 2–4The design, the page structure, the behind-the-scenes labeling, and the lead-handling plumbing all get built at once. You review it at agreed checkpoints instead of waiting in the dark for a big reveal — so if something's off, fixing it costs hours, not weeks.
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04
Launch
Zero downtimeMoving the site, pointing your old page addresses at the new ones, and getting Google to re-file everything — handled so none of the ranking you've already earned goes in the bin. Your tracking tools are checked on day one, and I record your starting numbers so we can prove what changed.
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05
Optimize & compound
OngoingFresh content and updated markup every month, tracking of where you rank and who AI is naming, and round-the-clock speed and security monitoring. Most clients see real movement in 30 to 90 days — measured in phone calls and booked consultations, not impressions.
One firm per market.
I don't take competing clients in the same market. If we work together, I'm building your advantage — not renting it to your competitor next quarter.
Pick your entry point.
Assessment
$950
One-time roadmap
AEO strategy & audit before you build.
Implementation
$3,500
One-time, done for you
We implement it on the Wix, Squarespace, Shopify or WordPress site you already have. From $1,500 if your own team does the work.
Build
$4,500
One-time build fee
A modern, sub-second loading site.
Growth · Popular
$1,500
per month · 6-month minimum
Ongoing AEO across every answer engine.
Enterprise
Custom
Tailored quote
Apps, agents, and multi-location scale.
Full scope for every tier is on the pricing section. No hidden fees. Growth Engine runs on a 6-month minimum term, then month to month.
Not sure which system you need first?
That's what the discovery call is for. Fifteen minutes, no pitch deck — you'll leave knowing where your biggest gap actually is.
The same systems, applied to your industry.
What we do does not change. What breaks first does — and that is what determines where we start.
Duplicate attorney profiles and a slow site
Five Google profiles competing with each other, departed partners still listed as lead counsel, and fifteen practice areas asserting none of them.
See what breaks CPA & AccountingFiled as a tax prep shop, not an advisory firm
A site listing every service with equal weight attracts $300 returns instead of the retainer work you actually want.
See what breaks Medical PracticesRecords you never created, describing you wrongly
Directory and payer listings generated from claims data, carrying old addresses and physicians who left years ago.
See what breaks Small BusinessYour details disagree across the internet
Different hours in nine places and a Business Profile left on defaults, so AI names the competitor whose data is consistent.
See what breaks