We find the gaps. You choose how they are fixed.
Diagnose first. Then decide whether your own team implements the roadmap or we do. You are never required to hire us to act on what we find.
A five-page small business should not cost the same to optimize as a forty-page firm with twenty attorneys and three locations. Every number below is a floor, set by the work the diagnostic finds — not a guess at what a client will tolerate.
Transparent does not mean cheap. The alternative to the agency model is not undercharging. It is charging for scope, complexity and work required, and showing the arithmetic.
How an engagement runs
Three steps. You can stop after the first one and take the roadmap elsewhere.
Find the gap
Before anyone recommends a rebuild or sells you a retainer, we establish what is actually happening across search, AI answers, your structured data and your competitors.
From $950
Choose who does the work
Two ways to close what the diagnostic found. You pick.
- Your team does it To our specifications, with our review and QA from $1,500
- We do it CiteWave implements it directly from $3,500
Stay visible
Competitors move, AI platforms change, content ages. Optional, and only worth starting if you intend to stay six months.
From $1,500/mo
AI Visibility & SEO/AEO Diagnostic
from $950 one-time
What is actually happening, before anyone spends a dollar building anything.
- AI recommendation and answer-engine baseline
- Traditional search visibility and technical health
- Schema, entity clarity and structured-data audit
- Competitor keyword and AI visibility analysis
- Service, provider and location page analysis
- Prioritized Implementation Roadmap, yours to keep
100% credited toward any engagement signed within 14 days. The roadmap is yours whether or not you hire us.
Start with the diagnosticGuided Implementation
from $1,500 one-time
Already have a developer, an SEO company or a marketing department? Keep them. We fill the AEO gap.
- Detailed implementation specifications
- Schema, page-level and internal-linking specs
- Meetings with your development or marketing team
- Review and QA of completed work
- Post-implementation testing and AI visibility retest
Priced on the strategy, oversight and QA required — not on hours we did not work.
Brief your teamDone-for-You Implementation
from $3,500 one-time
You do not want another project to manage. We implement the agreed roadmap directly.
- Technical SEO and AEO fixes deployed
- Schema and structured-data corrections
- Metadata, internal linking and keyword alignment
- Priority service and provider page optimization
- Technical QA and AI visibility retest
The starting price covers a defined scope. Anything beyond it is quoted and approved before work begins.
Have us do itAI-First Web Launch
from $4,500 one-time
For firms that need a new site rather than repairs to an old one. Discoverability designed in, not bolted on afterward.
- Strategy, site architecture and core pages
- Responsive build with performance optimization
- SEO foundation and AEO architecture from the start
- Schema, entity architecture and metadata
- Analytics, search setup and launch QA
E-commerce, booking systems, integrations and extensive copywriting are scoped separately.
Discuss a buildGrowth Engine
from $1,500 per month
Search does not stand still and neither does AI. Monitoring and optimization without an open-ended retainer.
- AI visibility and buyer-intent prompt monitoring
- Search, competitor and keyword performance tracking
- Technical, schema and entity health checks
- Content-opportunity identification
- Reporting, strategy meetings and defined implementation
Scales with the level of monitoring, strategy and implementation you want. Six-month minimum.
Talk about ongoing workMulti-Location Architecture
Custom scoped individually
Multiple offices, many professionals, complicated entity relationships or franchise structures.
- Multi-location and franchise entity architecture
- Provider and practice-area architecture at scale
- Cross-location schema and citation consistency
- Market-by-market visibility analysis
- Individually scoped and quoted
These vary too much to carry a starting price honestly, so they do not get one.
Request a scopeWhat moves a price above the floor
Six things, and you will be told which of them apply to you before you commit to anything.
Website size
A forty-page site carries more pages to audit, mark up and test than a five-page one.
People
Every attorney, provider or team member is an entity with its own page, profile and reviews to reconcile.
Locations
Each one needs its own record, and they have to agree with each other and with your Business Profile.
Services
Practice areas and treatments each need a page that answers a real question rather than a bullet.
Competition
A crowded market takes more to be the cited answer than an empty one.
Technical state
What the site is built on, and how much of it fights the work.
No surprise invoices. No invented work. No package padded with things you do not need.
Which one is right for you
Most firms do not need the biggest number on this page. Read this before you choose.
You do not know what is wrong yet
Start with the Diagnostic. It is the only honest first step, and it is designed to be spent once. If the findings say your problem is not one we fix, you keep the roadmap and we stop there.
You already have a team you trust
Guided Implementation. Your developer or marketing department does the work; we supply the specifications, answer the questions and check what came back. You are not paying us to duplicate people you already employ.
You do not want another project to manage
Done-for-You. The common case for firms whose people are already at capacity. The structured-data layer that does most of the work fits onto the platform you already run, so there is usually no rebuild and no downtime.
Your site actively works against you
AI-First Web Launch. We recommend a rebuild only when the existing site blocks the work — and the diagnostic will tell you plainly which of those two situations you are in.
You want the market, not just a fix
Growth Engine. Authority accumulates; a one-time fix does not defend itself against competitors doing the same work every month. Only worth it if you intend to stay six months.
You have offices, partners and complexity
Multi-Location Architecture. Once there are several locations and many professionals, the entity relationships matter more than any single page, and the work has to be scoped rather than priced from a list.
Side by side
| Diagnostic | Guided | Done-for-You | Web Launch | Growth | |
|---|---|---|---|---|---|
| Price | $950 | $1,500 | $3,500 | $4,500 | $1,500/mo |
| Commitment | One-time | One-time | One-time | One-time | 6-month minimum |
| Written audit & roadmap | Yes | Yes | Yes | Yes | Yes |
| Who implements | — | Your team | CiteWave | CiteWave | CiteWave |
| Specifications & oversight | — | Yes | Yes | Yes | Yes |
| Schema markup deployed | — | By your team | Yes | Yes | Yes |
| Speed & Core Web Vitals work | — | By your team | Yes | Yes | Yes |
| Business Profile & citations | — | By your team | Yes | Yes | Yes |
| New website built | — | — | — | Yes | — |
| Ongoing monitoring | — | — | — | — | Yes |
| AI visibility retest | — | Yes | Yes | Yes | Monthly |
In every engagement
You own everything
Full ownership of the work on payment. Your domain, hosting, and Business Profile stay in your name throughout, and ending an engagement does not cost you the assets.
No hidden fees
The number on this page is the number on the agreement. Scope changes are quoted and approved before any work starts, never billed after the fact.
One firm per market
We work with a single practice in a given specialty and service area for the duration of the engagement, stated in the agreement. When a market is taken, we say so.
The person who audits is the person who builds
CiteWave is deliberately small. There is no account manager relaying your questions to someone you never meet.
Payment schedule, deliverable dates, and termination terms are set out in the signed agreement for your engagement. Read our terms for how the website itself is governed.
Questions about cost
You have a free AI Readiness Check. Why does the diagnostic cost $950?
They answer different questions. The free check is automated, looks at one page, and reports nine structural things in a few seconds — whether you have structured data, whether your business is declared, whether your phone and address are machine-readable. It is genuinely useful and it does not ask for your email. The diagnostic is a person going through your whole site, your competitors, your Business Profile and your listings, then testing what AI assistants actually say when someone asks for a business like yours. One tells you whether the plumbing exists. The other tells you what to do about it, in what order, and why.
Do I have to hire you to implement what you find?
No, and that is deliberate. The roadmap is yours on delivery whether you hire us, hand it to your own developer, or take it to another agency. We would rather be the people who told you the truth than the people who held the findings hostage.
Is the $950 genuinely credited?
Yes. All of it comes off any engagement signed within 14 days of delivery — guided implementation, done-for-you, or a new build. It is credited, not refunded, and the deadline is real so the decision does not drift.
Why is there a range instead of one price?
Because the work is not the same size every time. A five-page business with three problems is not a twenty-attorney firm across three offices with schema conflicts, duplicate provider profiles and competitors already doing this work. Every figure on this page is a floor. Before you commit to anything you get a scope and a price in writing.
Do I have to sign a long contract?
The one-time engagements carry no ongoing obligation at all. Growth Engine runs on a six-month minimum because the work compounds and anything shorter cannot show whether it worked.
Who owns what you build?
You do. Every engagement includes full ownership of the work on payment, and your domain, hosting and Business Profile stay in your name throughout.
Not sure which one? Start with the assessment.
It is the step every engagement begins with, and the fee comes straight off whatever you do next.
100% credited toward any engagement signed within 14 days